Digital Marketing Portfolio
TAREK TANTAWE
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Performance marketing across the GCC, for brands that measure everything. I plan, launch, and optimize campaigns on Meta, Google, TikTok, and Snapchat — with a bias for tracking, funnels, and every-decision-measured discipline. The work runs the whole way from awareness to conversion, and the reporting is the story of why the numbers moved.
Meta, Google, TikTok, Snapchat — tuned for ROAS.
GA4, GTM, Conversion API. Full-funnel visibility.
Shopify funnels, feeds, retargeting — built to convert.
Looker Studio dashboards that turn data into decisions.
Click-to-conversion analysis. Fix leaks, scale wins.
Data-informed creative. A/B tested for performance.
Generate leads across seven automotive brands in Kuwait's most competitive vertical.
Multi-brand architecture, unified Conversion API tracking, aggressive retargeting.
Per-brand segmentation with lookalikes drove 11K leads at a strong CTR.
Fill Kuwait's largest marathon with registrations across a short campaign window.
Phased awareness then urgency-driven retargeting to fitness-interest audiences.
1.57% CTR — nearly 2x industry benchmark. Precision beats broad reach.
Reposition Miniso as a lifestyle destination for Gen-Z Kuwait.
Video-first "Find Your Glow" campaign across Meta and TikTok.
Lifestyle creative outperformed product ads — 3.6M+ video plays.
Drive foot traffic to Cinnabon's Seattle's Best Coffee locations.
Geo-targeted traffic ads around malls with food-first creative.
Tight geo-targeting delivered 50K+ clicks from 6M impressions.
Build top-of-mind awareness for Al Seedawi's chocolate range.
High-frequency "Skip It" video across broad-reach Kuwait audiences.
2.8M video views across 976K unique users — recall through repetition.
Turn WhatsApp inquiries into a repeat-driven revenue engine across the GCC.
Conversational-commerce stack: WhatsApp routing, Shopify + IG, 4-tier CRM.
WhatsApp drove 82% of revenue at 46% repeat rate. VIP+ = 47% of sales from 12% of orders.
Audit business, audience, and competitors — find the biggest lever.
Media plan, KPIs, channels, budget — all tied to outcomes.
Launch with pixels, UTMs, and conversion events dialed in.
Daily A/B tests, bid tuning, and creative iteration.
Insights, not just numbers. What happened, why, what's next.